Anchor Text
Anchor text is the visible link text. Descriptive anchors help search engines understand the destination topic and improve UX.
Definition
Anchor text is the visible text inside a link. In internal linking, descriptive anchors provide context about the destination page, helping semantic understanding and user clarity.
Why it matters
- Strengthens semantic relevance for the destination page
- Improves UX by setting expectations
- Creates a clearer topic structure than generic “click here” links
How to implement
- Use descriptive text (e.g., “Indexability checklist”)
- Avoid over-optimization and keyword stuffing
- Match anchors to page roles inside clusters (pillar/term/tool)
Examples
html
<a href="/en/learn/indexability">Indexability checklist</a>Related
Tutorials
FAQ
Common questions about this term.