01 / 03
Beginner
Start with how search works
Build a durable foundation across crawling, page signals and keyword research.
SEO Field Notes / 60 articles
From first principles to independent SEO judgment
Choose a guided track to build capability, then use the library for the technical, content or AEO problem in front of you.
Guided tracks
Choose a path
Four essential articles per track, designed for a 45–60 minute focused session.
02 / 03
Technical
Build a crawlable foundation
An implementation sequence for product and engineering teams: indexing, schema and experience.
03 / 03
Growth / AEO
Scale content and AI citability
Connect content strategy, programmatic coverage and answer-engine optimization into a growth loop.
Article library
Complete library
Showing 60 of 60 articles
- Field note01
What is SEO?
Complete beginner's guide: definition, three pillars, and how to start.
- Field note02
SEO Basics
Meta tags, Open Graph, canonical, robots.txt and sitemaps.
- Field note03
Technical SEO
Rendering, indexability and deployment gotchas.
- Field note04
Indexability Checklist
HTTP status, noindex/robots, canonicals, and JS rendering.
- Field note05
International SEO
hreflang, x-default and self-canonicals for /en path i18n.
- Field note06
hreflang Generator Guide
Generate hreflang + x-default tags and avoid common mistakes.
- Field note07
Programmatic SEO
Scale topic clusters: glossary + tutorials + free tools.
- Field note08
Next.js vs Vite
SEO, SSR/SSG and Cloudflare tradeoffs.
- Field note09
Schema / JSON-LD
Structured data that search engines can trust.
- Field note10
Core Web Vitals
LCP/INP/CLS explained with practical fixes.
- Field note11
AEO
Answer Engine Optimization for AI-driven search.
- Field note12
Meta Tags Generator Guide
Generate title/description/canonical/OG and avoid common pitfalls.
- Field note13
Open Graph Preview Guide
OG image specs, caching and debugging with OG Preview.
- Field note14
robots.txt Guide
Disallow/Allow/Sitemap directives and the noindex difference.
- Field note15
Sitemap Guide
Canonical/indexable URLs, lastmod, and sitemap index for scale.
- Field note16
Schema Generator Guide
Create FAQ/Breadcrumb JSON-LD and validate before shipping.
- Field note17
Schema Validator Guide
Fix JSON-LD errors and verify rich-result eligibility.
- Field note18
Web Vitals Checker Guide
Interpret LCP/INP/CLS and apply fast fixes.
- Field note19
SEO Analyzer Guide
Turn audit results into a prioritized to-do list.
- Field note20
Indexability Checker Guide
Detect noindex/robots/canonical blockers quickly.
- Field note21
SEO Best Practices Guide
Check FAQ Schema, title optimization, schema completeness and content depth.
- Field note22
SERP: Search Results Page
Deep dive into Google SERP elements, SERP Features and zero-click search strategies.
- Field note23
SEO Ranking Factors
13 key factors that influence Google rankings: content quality, technical SEO, authority and UX.
- Field note24
Google Algorithm Updates
From Panda to SGE: Google search algorithm history and how to adapt to major updates.
- Field note25
AI SEO Strategies
6 strategies to get cited by AI search engines (ChatGPT, Gemini, Perplexity).
- Field note26
Search Intent Analysis
4 types of search intent: informational, navigational, transactional, and commercial investigation.
- Field note27
On-Page SEO Guide
Complete on-page SEO checklist: Title Tag, Meta Description, heading structure and content optimization.
- Field note28
Keyword Research
Keyword research process and tools: from topic selection to Topic Cluster strategy.
- Field note29
SEO Content Writing
SEO copywriting techniques: title formulas, paragraph structure, readability and AI content strategy.
- Field note30
Link Building Strategies
Strategies for acquiring quality backlinks: Guest Posts, content marketing and anchor text optimization.
- Field note31
SEO Tools Guide
Free and paid SEO tools: Ahrefs, SEMrush, Screaming Frog, Google Search Console and more.
- Field note32
SEO vs SEM
Core differences between SEO and SEM/PPC: cost, results, use cases and how to combine them.
- Field note33
How Search Engines Work
Google's three-step process: Crawling, Indexing, and Ranking explained in detail.
- Field note34
Google Search Console Guide
Complete GSC tutorial: Index Coverage, Performance reports, URL Inspection and troubleshooting.
- Field note35
Google Analytics Guide
GA4 for SEO: traffic source analysis, landing page reports, conversion tracking and GSC integration.
- Field note36
Long-Tail Keywords
Long-tail keyword strategy: low competition, high conversion, semantic SEO and Topic Cluster approach.
- Field note37
White Hat vs Black Hat SEO
Complete guide to White Hat, Black Hat and Gray Hat SEO: techniques, risks and sustainable strategies.
- Field note38
SEO ROI Measurement
How to measure SEO return on investment: KPI setting, ROI calculation formula and tracking metrics.
- Field note39
Entity SEO
Building brand knowledge graph: Google Knowledge Graph, E-E-A-T and entity relationship optimization.
- Field note40
Brand SEO & ORM
Brand keyword optimization: SERP brand control, negative content handling and ORM strategies.
- Field note41
Content SEO Strategy
Content marketing SEO: content planning, Topic Clusters, content refresh and 10x Content strategy.
- Field note42
E-commerce SEO
E-commerce SEO guide: product page optimization, category structure, Product Schema and CRO.
- Field note43
Local SEO Guide
Local business SEO: Google Business Profile, local keywords, NAP consistency and review management.
- Field note44
Image SEO
Image search optimization: alt text, file naming, compression, lazy loading and ImageObject Schema.
- Field note45
Video SEO
YouTube and website video SEO: VideoObject Schema, video sitemaps and SERP domination.
- Field note46
SEO Case Studies
Real SEO success stories: traffic growth strategies, technical optimization results and content marketing ROI.
- Field note47
Site Audit Guide
One-click SEO check for meta, schema, hreflang and headers with a full report.
- Field note48
Redirect Checker Guide
Detect redirect chains and 301/302/307 differences that waste crawl budget.
- Field note49
Headers Analyzer Guide
Analyze SEO, security and performance HTTP headers and find missing settings.
- Field note50
Readability Analyzer Guide
Flesch-Kincaid readability, sentence complexity and content improvement tips.
- Field note51
Keyword Density Guide
Analyze keyword density, avoid keyword stuffing and find the optimal frequency.
- Field note52
Image Optimizer Guide
Check alt text, lazy loading and WebP format for image SEO and page speed.
- Field note53
Accessibility Audit Guide
Quick WCAG checks: contrast, alt attributes and keyboard navigation.
- Field note54
Canonical Checker Guide
Detect canonical consistency issues and avoid duplicate content dilution.
- Field note55
Render Detector Guide
Identify SSR vs CSR rendering mode and framework to assess JavaScript SEO risk.
- Field note56
AEO Score Guide
Measure AI citability and optimize content for ChatGPT and Perplexity citations.
- Field note57
Page Compare Guide
Competitive analysis, SEO gap detection and benchmarking across multiple pages.
- Field note58
Pre-Deploy Check Guide
CI/CD SEO automation with exit code control and pipeline integration.
- Field note59
SEO Changelog Guide
Track SEO changes with before/after comparison and Markdown reports.
- Field note60
Article Checker Guide
Pre-publish SEO quality check: titles, structure, keywords and readability.