Domain Authority
Domain Authority is a third-party metric (e.g. Moz), not a Google metric. Use it for relative comparisons and competitive analysis.
Definition
Domain Authority (DA) is a third-party score that estimates a domain’s ranking strength. It’s not an official Google metric, but it can help with relative comparisons and competitor assessment.
Why it matters
- Quickly gauges competitive strength in SERPs
- Useful as a reference for topic selection and difficulty
- Reminds you to focus on real signals: quality and authority
How to implement
- Treat DA as a directional reference, not a KPI
- Validate with real SERP analysis (content, intent, links)
- Build authority via topic clusters and linkable assets
FAQ
Common questions about this term.