Faceted Navigation
Faceted navigation creates many parameterized URLs and duplicates. Manage it with parameter strategy plus canonical/noindex controls.
Definition
Faceted navigation is multi-dimensional filtering (color, brand, price) that generates many URL combinations (?color=red&brand=x). Without controls, it creates duplicate content and crawl budget waste.
Why it matters
- URL explosion from infinite combinations
- High duplicate content across parameter pages
- Wrong URLs can get indexed and outrank canonical pages
How to implement
- Define which facets are indexable (only high-value ones)
- Use noindex or canonical to consolidate low-value parameter pages
- Avoid blocking everything via robots.txt (bots can’t see directives)
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Tutorials
Field notes / FAQ
FAQ
Common questions about this term.