Featured Snippet
Featured snippets are direct answer boxes in SERPs. Win them with clear intent alignment, answer-first structure, and concise formatting.
Definition
A featured snippet is a direct answer extracted by a search engine (paragraph, list, or table) and shown prominently in the SERP. It typically comes from pages that answer upfront and use clear structure — which also aligns with AEO.
Why it matters
- Improves visibility and perceived authority
- Can increase clicks or brand recall depending on the query
- Clear answer formatting is easier for AI engines to extract and cite
How to implement
- Answer first: provide a short direct answer near the top
- Use structure: headings, lists, steps, tables
- Add FAQs and verifiable details to increase trust
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FAQ
Common questions about this term.