Keyword Cannibalization
Multiple pages compete for the same intent, diluting signals and causing unstable rankings. Consolidate content and signals to one target page.
Definition
Keyword cannibalization happens when multiple pages target the same query/intent, making it unclear which page should rank. Symptoms include ranking volatility, the wrong page ranking, and weaker overall performance.
Why it matters
- Unstable rankings as pages swap positions
- Diluted signals across internal and external links
- Worse UX when the wrong page ranks
How to implement
- Pick one primary target page (pillar)
- Consolidate content or clearly separate intents
- Use 301/canonical/internal links to consolidate signals
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FAQ
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