Language Targeting
Language targeting uses translated content, URL structure (e.g. /en) and hreflang to show the right language version in search results.
Definition
Language targeting is the foundation of international SEO: you provide language-specific content, a consistent URL strategy (e.g. /en/), and hreflang annotations so search engines can serve the correct language version to users.
Why it matters
- Prevents wrong-language pages from showing in SERPs
- Improves CTR and conversions in each language market
- Reduces competition between language variants
How to implement
- Use a consistent i18n URL strategy (like /en)
- Add reciprocal hreflang annotations (including x-default)
- Use self-referential canonicals per language page
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FAQ
Common questions about this term.