Link Building
Link building earns high-quality backlinks. The sustainable approach is creating linkable value, not buying or manipulating links.
Definition
Link building is the process of earning backlinks from other sites. The most durable strategy is to create linkable assets (tools, research, guides, open-source resources) and promote them through genuine distribution and community participation.
Why it matters
- External citations remain a strong authority and trust signal
- Raises the ceiling for competitive keywords
- Drives referral traffic and brand growth
How to implement
- Create linkable assets: free tools, guides, templates, datasets
- Do value-driven promotion and community contribution
- Avoid manipulative link schemes (buying, exchanging, spam networks)
FAQ
Common questions about this term.