Link Equity
Link equity is the authority/relevance value passed through links. Internal linking determines how equity flows to important pages.
Definition
Link equity refers to the authority and relevance signals that links may pass (related to PageRank concepts). Strong internal linking helps distribute equity to key pages and topic clusters; poor linking leads to diluted or wasted signals.
Why it matters
- Internal links are a controllable distribution system
- Affects discovery and ranking of key pages
- Critical for topic cluster performance
How to implement
- Link to key pages from navigation and high-authority pages
- Use descriptive anchor text and relevant context
- Avoid excessive low-value links that dilute focus
FAQ
Common questions about this term.