Link Spam
Link spam is low-quality, manipulative backlinks (paid links, link farms, exchanges). It can be ignored or devalued and may harm stability.
Definition
Link spam refers to manipulative link practices meant to game rankings: paid links, link farms, irrelevant exchanges, spam comments, etc. Search engines may ignore/devalue them and, in some cases, they can contribute to instability or declines.
Why it matters
- Can damage trust and ranking stability
- Wastes budget with high risk
- Distracts from building real value
How to implement
- Earn links through valuable tools and content
- Moderate UGC links (ugc/nofollow + spam prevention)
- Monitor backlink profiles for anomalies
FAQ
Common questions about this term.