Pagination
Pagination is common on listing pages. Prevent duplicates and indexing chaos with clear URLs, linking paths, and consistent canonical/noindex strategy.
Definition
Pagination splits long lists into multiple pages (/page/2 or ?page=2). SEO risks include duplicate content, parameter explosion, and deep pages being harder to crawl. Use clear URL structures, crawlable links, and a consistent indexing strategy.
Why it matters
- Listing pages often create duplicates and parameter bloat
- Deep pages may be crawled less, hiding items from discovery
- Bad canonical/noindex choices can cause wrong URLs to index
How to implement
- Use crawlable <a> links for pagination, not JS-only interactions
- Keep a consistent canonical approach per page
- Consider noindex for deep pages if they add little unique value
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FAQ
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