QDF
QDF means some queries need fresh content (news, trending events, releases). In those cases, recency can strongly influence rankings.
Definition
QDF (Query Deserves Freshness) describes when search systems decide a query benefits from fresher results. During QDF periods, recently published or updated content may rank more prominently.
Why it matters
- Explains rapid ranking changes for time-sensitive topics
- Signals when frequent updates may be necessary
- Common for news, releases, and fast-changing topics
How to implement
- Identify freshness-sensitive SERPs (many recent results)
- Update with new information and clear recency context
- Use accurate sitemap lastmod to support recrawling
Related
Tutorials
FAQ
Common questions about this term.