rel=sponsored
sponsored marks paid/sponsored links (ads, affiliates, partnerships). It helps compliance and reduces risk from paid link policies.
Definition
`rel="sponsored"` marks links that are paid, sponsored, or part of partnerships (ads, affiliate links). It signals these links are not natural endorsements, helping comply with search engine policies.
Why it matters
- Reduces risk from paid link policy violations
- Clarifies link intent and relationship
- Important for ads and affiliate compliance
How to implement
- Mark paid/affiliate links with rel='sponsored' (often with nofollow)
- Avoid using paid links to manipulate rankings
- Maintain clear disclosures and transparency
Examples
html
<a href='https://example.com' rel='sponsored nofollow'>Sponsor</a>FAQ
Common questions about this term.