rel=ugc
ugc marks user-generated content links (comments, forums). It can be combined with nofollow to reduce spam risk.
Definition
`rel="ugc"` marks links inside user-generated content (comments, forums, reviews). It helps search engines understand link context. Pairing with nofollow is common to reduce spam risk.
Why it matters
- Clarifies link source context and reduces compliance risk
- Helps manage spammy UGC links
- Improves trust by controlling outbound link quality
How to implement
- Use rel='ugc' for comment/forum outbound links (often with nofollow)
- Use spam prevention and moderation (don’t rely on rel alone)
- Avoid using ugc/nofollow on important internal links
Examples
html
<a href='https://example.com' rel='ugc nofollow'>User link</a>FAQ
Common questions about this term.