Review Schema
Review schema marks up reviews and ratings. Reviews must be real and visible on the page to avoid policy violations.
Definition
Review schema describes review content and ratings, often attached to Product/SoftwareApplication entities. Search engines have strict policies: reviews and ratings must be real, visible, and consistent with on-page content.
Why it matters
- Improves understanding and potential rich results for ratings
- Can improve CTR when stars show
- Avoids policy issues—fake markup can lose eligibility
How to implement
- Mark up only real, visible reviews and ratings
- Use the correct entity type (Product/SoftwareApplication/LocalBusiness)
- Validate and keep markup consistent
FAQ
Common questions about this term.