Search Volume
Search volume estimates how often a keyword is searched (usually monthly). Use it for prioritization, but intent and value matter more.
Definition
Search volume is an estimate (often monthly) of how many searches a keyword gets in a region/language. It helps prioritize topics, but it’s not the sole metric—intent, conversion value, and competitiveness matter more.
Why it matters
- Helps prioritize topics based on demand
- Avoids spending time on topics with no audience (unless strategic)
- Combines well with long-tail and cluster approaches
How to implement
- Use volume as directional input, not the only decision factor
- Validate intent by analyzing the SERP
- Build clusters (tools + tutorials + glossary) to capture long-tail demand
Related
Tutorials
FAQ
Common questions about this term.