Does adding schema automatically improve rankings?

Not automatically. Schema helps search engines understand entities and may unlock rich results (often improving CTR). Content quality and authority still matter most.

Is FAQ schema still useful?

Sometimes, but Google is more selective now. Only mark up questions/answers that actually appear on the page and help users.

JSON-LD or microdata?

In most cases, use JSON-LD. It’s easier to maintain, test and deploy without coupling to UI markup.

Schema Generator Guide

The best schema strategy is “small but correct”: mark up what you actually have, keep it consistent with page content, and validate before shipping.

1) Safe schema types to start with

BreadcrumbList: great for almost every content site
FAQPage: only when Q/A is visible on the page
SoftwareApplication: a strong fit for tool pages

Deep dive: Schema / JSON-LD

2) Example: FAQPage JSON-LD

json

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is canonical URL?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "A canonical URL is the preferred version of a page used to consolidate ranking signals."
      }
    }
  ]
}

3) Fast workflow: generate → paste → validate

Open Schema Generator.
Paste JSON-LD into your page (script type="application/ld+json").
Validate with Schema Validator.

Schema / JSON-LD Schema Validator Guide Structured data Rich results

FAQ

Schema best practices and boundaries.