What does Site Audit check?

The basic version checks meta tags, schema, hreflang, redirects, and security headers (CSP, HSTS). The extended version additionally analyzes internal links, image alt attributes, performance metrics, and provides downloadable reports.

How often should I run a Site Audit?

Run an audit after major releases, adding new language versions, or adjusting canonical/hreflang strategy. For routine checks, every 1-2 months ensures CMS updates or code changes haven't broken your SEO setup.

How is this different from Screaming Frog or Sitebulb?

This tool is lightweight, single-page instant checking—ideal for quickly verifying specific page SEO settings. Screaming Frog and similar tools are full-site crawlers, best for large-scale website audits. Use both for complementary results.

Site Audit Guide

The Site Audit tool checks your page's meta tags, structured data, hreflang, redirects, and security headers in one go, producing a detailed report. This guide shows you how to read the report, prioritize fixes, and when to use extended analysis.

1) What SEO Settings Does Site Audit Check?

Meta Tags: Verifies title, description, canonical, robots, viewport are correct and meet length recommendations.
Structured Data: Checks for JSON-LD schema presence and validates format (using schema.org validator logic).
Hreflang: Ensures language tags are reciprocal, x-default is present, and format is correct.
Redirects: Detects redirect chains and checks proper use of 301 vs 302 vs 307.
Security Headers: Validates CSP, HSTS, X-Frame-Options, Referrer-Policy, and more.

Basic mode shows instant results; extended mode adds internal link analysis, image alt coverage, performance metrics, and supports JSON/PDF export.

2) How to Interpret Warnings and Recommendations

Reports use color-coded severity: red (Critical), yellow (Warning), green (Pass). Fix red items first, then address yellow suggestions.

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Sample Report Summary:
❌ Critical: Missing canonical tag → may cause duplicate content
❌ Critical: Invalid hreflang format → Google can't index language versions
⚠️ Warning: Meta description too long (180 chars) → SERP will truncate
⚠️ Warning: Missing HSTS header → security best practice
✅ Pass: Valid JSON-LD schema detected
✅ Pass: No redirect chains found

Red items directly impact indexing and ranking—fix them ASAP. Yellow items are best-practice recommendations—schedule them for your next release.

3) When to Use Extended Analysis?

Before a new site launch, to fully inventory all SEO settings.
After a major redesign, to ensure code refactoring didn't break meta/schema.
Preparing an SEO health report for clients or management (PDF export available).
Analyzing internal link structure and image alt coverage.

Extended analysis consumes more compute resources—use it at key milestones. For daily checks, basic mode suffices.

4) Quick Fix Workflow: Audit → Fix → Re-validate

Open the Site Audit tool, enter the page URL to check.
Review Critical items in the report, prioritize fixing canonical, hreflang, and schema errors.
After fixing, re-run the audit to confirm red items are resolved.
Supplement: Use Schema Validator to re-verify structured data, and Redirect Checker to ensure no redirect chains.

Frequently Asked Questions

Site Audit usage and best practices.