Content Audit
A content audit evaluates pages by performance and quality to decide what to update, merge, prune, or improve via internal links and metadata.
Definition
A content audit is a systematic review of your site’s content: which pages drive impressions/clicks, which are thin/duplicate, which aren’t indexed, and what should be updated, merged, pruned, or rewritten. It often includes fixing internal links and metadata.
Why it matters
- Remove thin/duplicate pages to improve site-wide quality signals
- Identify quick wins where small updates yield big gains
- Reduce crawl waste on low-value URLs
How to implement
- Export URLs and performance data from Search Console
- Classify pages: keep/update/merge/prune (410/301)
- Fix internal linking, canonicals, titles/descriptions, and content gaps
Related
Tutorials
FAQ
Common questions about this term.