Content Brief
A content brief defines intent, questions to answer, structure, internal links, and sources—making content scalable and rankable.
Definition
A content brief is a spec for a piece of content: target keyword/intent, sub-questions (FAQ), structure (headings), required examples/data, and internal links to tools/glossary/tutorials. It turns content creation into an executable plan that can rank.
Why it matters
- Aligns content with SERP intent and competitor patterns
- Ensures coverage of subtopics and internal linking
- Enables scalable production for programmatic SEO
How to implement
- Analyze the SERP: formats, angles, and gaps in top results
- Outline required questions and H2/H3 structure
- Assign internal links to build clusters (tools + glossary + tutorials)
Related
Tutorials
FAQ
Common questions about this term.