Content Gap
A content gap is a subtopic or question you don’t cover but users search for. Find gaps via SERP and competitor analysis, then fill them with clusters.
Definition
A content gap is missing coverage of user demand: sub-questions, comparisons, examples, templates, or tools. Identify gaps using SERP features (PAA), competitor outlines, and Search Console queries, then fill them with new sections or cluster pages.
Why it matters
- Filling gaps expands long-tail traffic
- Improves topical completeness and authority
- Reduces pogo-sticking and improves conversions
How to implement
- Use SERP/competitor/site query data to find missing subtopics
- Ship the gap as tutorials, glossary terms, or tool pages
- Link new pages back to pillars and relevant tools
Related
Tutorials
FAQ
Common questions about this term.