Content Pruning
Content pruning removes or merges low-value pages to improve site quality and crawl efficiency. It often uses 301/410 and internal link cleanup.
Definition
Content pruning is the practice of removing or consolidating low-value, duplicate, or outdated pages into stronger pages. The goal is not “less content” but “higher quality and better focus” so crawl budget and authority concentrate on pages that can rank.
Why it matters
- Reduces thin/duplicate content that dilutes quality signals
- Improves crawl budget efficiency
- Consolidates authority into stronger pages
How to implement
- Use content audits to identify low-value pages
- 301 redirect merged content; use 410 for permanently removed pages
- Update internal links and sitemaps to avoid removed URLs
Related
Tutorials
FAQ
Common questions about this term.