CTR
CTR (click-through rate) is the share of impressions that become clicks. Improving CTR increases traffic without changing rankings.
Definition
CTR (click-through rate) is clicks divided by impressions. In SEO, you monitor CTR in Search Console and improve it by aligning titles/snippets to intent, adding clear value signals, and using rich results when eligible.
Why it matters
- Higher CTR means more traffic at the same position
- CTR reflects snippet clarity and intent alignment
- Better CTR often improves conversion quality (more qualified clicks)
How to implement
- Lead with outcome: state the value up front
- Use concrete signals (free, template, checklist, tool, numbers)
- Avoid clickbait: the page must deliver on the promise
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FAQ
Common questions about this term.