Keyword Clustering
Keyword clustering groups keywords by similar intent and SERP overlap, enabling a pillar + supporting pages strategy with strong internal links.
Definition
Keyword clustering groups keywords that share intent (often validated by SERP overlap). It helps you plan a pillar page plus supporting cluster content, preventing cannibalization and building topical authority through internal links.
Why it matters
- Prevents multiple pages from competing for the same intent
- Creates a clearer content architecture and internal link plan
- Key tactic for programmatic SEO
How to implement
- Cluster by SERP overlap and intent similarity
- Assign one primary page per cluster, others support via internal links
- Connect glossary/tutorial/tools into clusters
Related
Tutorials
FAQ
Common questions about this term.