On-page SEO
On-page SEO optimizes a page’s metadata, headings, content structure, internal links, image alt text, and intent match.
Definition
On-page SEO covers page-level optimizations you control: titles/descriptions, heading structure (H1/H2), intent-aligned content, internal linking, image alt text, and structured data. It’s the foundation for being understood and clicked in SERPs.
Why it matters
- Helps search engines understand topic and relevance
- Improves SERP snippets and CTR
- It’s the fastest lever you can improve without external links
How to implement
- Write unique, intent-aligned titles and descriptions
- Use clear heading hierarchy and scannable structure
- Improve internal links, alt text, and add relevant schema
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Tutorials
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FAQ
Common questions about this term.