SERP
SERP (Search Engine Results Page) reflects intent. To rank #1, align your content format and structure to what the SERP rewards.
Definition
SERP (Search Engine Results Page) is the page of results shown by a search engine. The layout and dominant result types (guides, tools, videos, ecommerce) vary by intent, making SERP analysis the most reliable way to choose the right content format.
Why it matters
- SERPs reveal how search engines interpret intent
- Wrong format (a blog post vs a tool SERP) rarely wins
- SERP shifts can affect ranking stability, so monitor changes
How to implement
- Inspect the top results: guide, tool, or comparison?
- Model structure: headings, snippets, FAQs, and answer-first sections
- Link the “next step” journey (tutorial → tool → glossary)
Related
Tutorials
Tools
FAQ
Common questions about this term.