Title Tag
The title tag is a primary source for SERP titles. It influences CTR and relevance signals. Keep it unique, intent-led, and readable.
Definition
A title tag is the HTML <title> element (usually inside <head>). Search engines often use it as the SERP title, but may rewrite it based on query intent and on-page content. A good title is not just “keywords” — it clearly promises the page’s value.
Why it matters
- Improves SERP clarity and CTR, strengthening overall performance
- Helps search engines understand the page’s main topic and intent
- Works with H1 and body content to reduce unwanted rewrites
How to implement
- Make it unique per page to avoid self-competition
- Lead with intent: state the outcome users want
- Keep it concise to avoid truncation; add brand at the end
Examples
html
<title>Free Meta Tags Generator | SEO Academy</title>Related
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FAQ
Common questions about this term.